What does it cost to use AI in new-build marketing?

Direct answer

The cost of using AI in new-build marketing depends on scope: how many tasks AI should cover, how closely it integrates with the property selector and project website, and whether the solution is delivered and operated for you or set up in-house. AI is rarely priced as a standalone product – it is most often part of a combined digital project solution. As with visualization, the price varies with the project's size and needs.

What affects the price?

Scope and use case

An AI that only keeps the property selector updated is cheaper than a solution that also produces content, handles dialogue and structures leads.

Integration

AI connected to the project's data – property selector, project website and documents – requires setup but delivers the most value. The degree of integration affects the cost.

Project size

The number of units and the amount of content affect how much AI actually has to handle. Larger projects have more to automate, but also more to save.

Operation and maintenance

Whether the solution is operated for you – so you do not need to maintain anything yourself – is part of the total cost, but reduces internal time spent.

Length of the sales period

In projects sold over time, AI is used throughout the period. This affects how the solution is priced and what it is worth.

AI as part of a whole

AI for new-builds is rarely bought in isolation. It makes the most sense as part of a combined delivery together with the property selector, project website and marketing. Then data and functionality are shared, and the cost is seen in context with the whole digital sales platform.

What do you get in return?

Value is measured not only in money, but in:

• Time saved on updating and content production
• Faster responses to prospects
• More consistent and up-to-date information
• Better structured leads for the agent

In projects with many units and a long sales period, the time saving alone can justify the cost.

Experience from digital project solutions

At Maestromedia, kAI is part of the combined delivery – property selector, project website and marketing – and is operated for the client. The model is that the developer and agent should not have to maintain anything themselves. This means the cost is weighed against the whole digital platform and the time saved, not as an isolated AI licence. For a specific project, the price is determined by scope and needs.

Frequently asked questions

Do you buy AI as a separate product? Rarely. AI is most often part of a combined digital project solution.

Is AI expensive for small projects? The cost is adapted to the scope. The gain is greatest in larger projects, but the solution can be scaled.

What does a specific solution cost? The price is determined by the project's size, the desired scope and the degree of integration and operation.