How is 3D film adapted for Finn.no, project websites and social media?

Direct answer

3D film for off-plan property must be adapted in format, length, resolution and message according to the platform on which it will be used. An animation that works in an investor presentation is not necessarily optimal for Finn.no or social media. The right adaptation ensures that the film works technically and communicates effectively.

Different platforms – different requirements

Digital surfaces have different technical and communicative premises.

• Finn.no: Requires short and clear videos that quickly explain the project.
• Project websites: Allow room for slightly longer and more explanatory sequences.
• Social media: Requires short, attention-grabbing content adapted for mobile use.

An animation should therefore be produced with flexibility in mind, so that it can be adapted to several formats without losing quality.

Adapting for Finn.no

On Finn.no the competition for attention is high. Video should therefore:

• Be short (often 20–40 seconds)
• Open with a clear main subject
• Have a calm and explanatory pace
• Work without sound

The viewer often spends only a few seconds evaluating the listing. The film must therefore quickly showcase the project's most important qualities.

Adapting for a project website

On a dedicated project website the animation can be somewhat more explanatory. Here you can:

• Show both exterior and interior
• Have calmer progression
• Use text overlays where needed
• Integrate the film into a larger presentation

The website allows room for more context, and the film can support floor plans, descriptions and images.

Adapting for social media

On social media the attention span is short. Video should:

• Be 10–30 seconds
• Have a clear opening frame
• Work vertically or square where needed
• Not depend on sound

Here short pans, zoom effects or excerpts from a walk-through can be enough.

The goal is to spark interest and drive traffic onward to the project page.

Format and technical considerations

Different platforms have different requirements for:

• Aspect ratio (landscape, square, vertical)
• Resolution
• File size
• Compression

If the animation is delivered in only one format, quality can be reduced during later adaptation. It is therefore sensible to plan for several export versions already in the production phase.

Length and structure

Length should be adapted to purpose:

• Short version: For ads and social media
• Standard version: For the project website
• Extended version: For presentations

A structured animation can easily be split into several variants, which provides flexibility in the marketing.

Sound, text and graphics

In real-estate marketing, film should also work without sound. Many people watch video on mobile without enabling sound.

The use of:

• Discreet text
• Project name
• Short explanatory text

can strengthen the message without making the film heavy.

Excessive graphics and effects should be avoided in off-plan property.

Interplay with other marketing material

3D film should be part of a holistic strategy together with:

• Stills
• Drone footage
• Floor plans
• Project description

The film is meant to support the sales process, not stand alone.

Experience from new-build sales

Experience shows that short and precise animations often work best digitally. Films that are too long or complex can cause the viewer to drop off.

Adapting to the platform delivers better results than one universal version used everywhere.

In off-plan property it is important that the film is realistic and explanatory – not dramatic or advertisement-like.

Frequently asked questions

Do you have to make different versions of the same film? Yes, it provides better technical quality and better results per platform.

Can the same animation be used both on Finn and social media? Yes, but it should be adapted in length and format.

Is sound necessary? No, the film should work without sound.